Memorize the nombers. You can do it! We live in a see of numbers: social security numbers, dates, license plate numbers, prices, zip codes, etc. Yet without a special technique, numbers are very difficult to memorize because they are so hard to associate. Our brains think with pictures, not with numbers. It's easier for us to visualize an elephant eating a ham sandwich than to picture the string of numbers 32334698. But what if we could mentally convert a number into a word, a word that represents a mental picture? It turns out that we can.