Links pointing to any website are a MUST - and ONE-WAY links in particular are essential - if it is to rank nowadays in the major search engines.
One of the best ways of building up one-way links is to write an article and then to submit it to article directories. The directories usually allow a resource box to accompany each article, containing information about the author.
But, more importantly, the resource box can also contain a link directly to the author's website! These one-way links, in essence, act like a 'reward' for the author, because under article directory rules, normally, anyone using the article in their website MUST include the resource box, too.
And they are NOT allowed to change anything about the article, including the resource box. Hence, a popular article, in theory, could generate a large number of one-way links, all pointing back to the author's website.
However, once a would-be author starts writing articles and submitting them to lots of different directories, keeping track of the whole process can become a bit complicated and confusing.
But Article Writer solves the problem, easily! And it does a lot more besides, making the whole creative process a breeze, including hunting down article directories to submit to. One thing it doesn't do though is write the articles for you - that's up to you!